Ericsson (NASDAQ: ERIC) is delivering accelerated next-generation TV and media services capabilities to RDK environments through the integration of its cloud-based MediaFirst TV Platform with the RDK (Reference Design Kit), a pre-integrated software solution to power customer-premises equipment (CPE).
The benefits gained from integrating the Ericsson MediaFirst TV Platform onto the RDK are more relevant than ever before as Cable and Satellite TV providers evolve toward a hybrid-IPTV delivery infrastructure. The integration paves the way for seamless IP-based TV delivery supported by Ericsson’s MediaFirst cloud-first approach.
“In this new IP world, consumers will put even greater demands on their providers to deliver amazing viewing experiences,” said Shiva Patibanda, Head of Business Line TV Platforms, Ericsson. “By integrating MediaFirst TV onto the RDK, we can offer cable operators or any TV operator adopting RDK, a powerful cloud-based TV Platform to expand capabilities above and beyond consumers’ expectations.”