To accelerate the delivery of next-generation video platforms and transform user experiences, Ericsson integrates MediaFirst TV Platform with the RDK (Reference Design Kit). Known as pay TV at web speed, Ericsson MediaFirst TV Platform is an end-to-end, cloud-based media solution for the creation, management and delivery of video services. The platform embraces all content sources and delivery networks, with the unique ability to deliver live television, video on demand and recorded content across all screens.
Already available on Android and Linux set-top boxes, Ericsson MediaFirst TV Platform now supports set-top boxes based on RDK. The expansion underpins Ericsson MediaFirst as one of the most flexible, cloud-based TV platforms available in the market today, not only helping service providers to bring services to market faster, but match the pace of the market with feature updates every couple of weeks to ensure the products are reflecting the latest trends and behaviors that consumers expect.
Recognizing that service providers have invested heavily in their media delivery infrastructure, the RDK/MediaFirst integration allows cable operators to leverage existing content management and delivery infrastructure to evolve towards an IP-based video delivery model at low-costs. For instance, MediaFirst TV Platform is compatible with any digital TV broadcast system, including DVB, ATSC, and ARIB, while all the features and UI are fully localizable.
The integration of Ericsson MediaFirst TV Platform and RDK provides service providers with a hybrid-IPTV delivery infrastructure and new back-end capabilities, empowering them to provide advanced TV services that are customer-centric. Service providers will be able to change and tweak feature updates, such as personalized discovery/recommendations, multiscreen support, cloud DVR and advanced on-demand capabilities without having to touch the lower layers of the software stack beneath the user experience.
With mobile screens becoming video centric, Ericsson MediaFirst TV Platform provides viewers a continuously evolving, seamless and personalized video experience across all devices. A modular, micro-service oriented architecture allows multi-DRM support to enable viewing on any mobile and tablet devices, connected TV, game console or retail set-top boxes powered by Ericsson MediaFirst TV Platform.
With over 20 years of experience working with pay TV operators worldwide and powering the TV experiences for more than 20 million IPTV subscribers globally today, Ericsson has successfully enabled service providers to introduce state-of-the-art capabilities that address their customers’ continually changing needs. Ericsson MediaFirst suite portfolio offers next-generation solutions for video processing, media delivery, and media management, enabling service providers to transition or add video over IP technology offerings to their TV and video services. At IBC 2016, Ericsson will be unveiling its TV as a Service vision, showcasing agile, cloud-based services and solutions from its MediaFirst product suite.